// About SoCo Partners

SoCo Partners is a boutique consultancy specializing in socio-collaborative engagement. Our network of specialists offer hands-on adoption strategies for enterprises and organizations of every size, in every industry. Regardless of where you are in the adoption curve on leveraging 2.0 tools and philosophies to grow your business or organization, we offer an experienced team to guide you through your unique transformation.

SoCo Partners will:

  • help guide your goals for your socio-collaborative effort
  • set expectations regarding company-wide adoption
  • analyze your opportunity and recommend 2.0 alternatives
  • help you select the right mix of tools and vendor offerings
  • coach your management team and your employees on effective use of 2.0 tools
  • establish metrics for successful engagement

In June 2009, SoCo Partners founded  The 2.0 Adoption Council, a peer-based, information-sharing group interested in the latest thinking, best practices, case studies, and helpful tips associated with executing socio-collaborative strategies and projects in the large enterprise. The Council consists of over 100 world class market leaders who are currently engaged in a 2.0 adoption initiative at their large enterprise.

SoCo Partners publishes quantified research on 2.0 Adoption, research reports on trends in social computing, and actively manages two large Community networks of leading early adopters.

Susan Scrupski, founder of SoCo Partners, has been tracking Enterprise 2.0 since its inception in 2006. She brings a unique insight into the adoption curve for large enterprises and has firsthand knowledge of the myriad of barriers between desire and full-scale adoption. Prior to embracing the Enterprise 2.0 phenomenon, Ms. Scrupski enjoyed a world renowned reputation as an expert on the multi-billion dollar market in IT services where she kept abreast of trends in IT outsourcing and large-scale systems integration. As a leading blogger, writer, and coach to Fortune 500 clients, Ms. Scrupski is a trusted resource for vendors and customers alike tracking developments in Enterprise 2.0. She is an active board member for the flagship Enterprise 2.0 Conference held bi-annually in San Francisco and Boston, as well as the Enterprise 2.0 Summit held in Frankfurt, Germany annually. Ms. Scrupski blogs at ITSinsider.com.

Contact SoCo Partners by emailing us at info (at) socopartners (dot) com.

You can follow Susan Scrupski on Twitter at @ITSinsider.

Why SoCo?

SoCo has a double meaning. 1. SoCo (short for South Congress) is Austin’s, “…vibrant, hip, and creative neighborhood” featuring some of the best music venues, restaurants, and shopping Austin has to offer. 2. SoCo is also short for Socio-Collaborative philosophies and tools that comprise the strategic underpinnings of the 2.0 transformation.